Danielle Robertson

Dena Blackman established Dial An Angel on 15 March 1967. No private home services agency existed at that time. Even the governmentsubsidised Emergency Housekeepers imposed a nine-month waiting period for home-based assistance. The fledgling Dial An Angel office was established at Lindfield on Sydney’s north shore. Since that time, the company has been recognised as Australia’s leading home and family care agency. It has become “a household name – a family business”, as four generations of Dena’s family have been involved in its operation over four decades. This was acknowledged in 2002 when Dial An Angel was awarded the NSW Family Business of the Year Award – First Generation. “We build the service to meet the need” became the company motto.

In 2003, Danielle Robertson – Dena’s third daughter, business partner and confidante – assumed the role of CEO for the Dial An Angel group. After spending 17 years in the family business, Danielle had made a significant impact on the company’s development and encouraged expansion in her role as financial director. Dena will tell you that her role as confidante and sounding board was priceless.

In her new role, Danielle has ensured that Dial An Angel has maintained its position as leader in this field of expertise. The group is decades ahead of any aspiring competitors.

dialanangel.com